Dietrich Mateschitz - Red Bull Events Essay Example | Topics and Well Written Essays - 1000 words

Dietrich Mateschitz - Red Bull Events - Essay Example The Austrian graduate in Business Management and billionaire developed his marketing skills, amongst other things, with the German Blendax company. Since 1987, Dietrich Mateschitz is trading with his â€Å"Red Bull GmbH† to reach world leadership in the Energy-Drink sector. He tried out a different concept which helped him in creating a product differentiation amongst other beverages available in the market. In order to create a market for the product he targeted the health conscious and sports loving youth, and rest is the history. The brand label of â€Å"Red Bull† is ever since associated with strength and endurance in sporting events. In association with a Thai partner, he conceptualized the idea of coming out with catchy slogans and contemporary advertisements, which appealed to the youth segment (Dolan, 2005). In addition this entrepreneur came forward in sponsoring extreme sports sponsorships. Terry and Franklin (1994) say that competence for a leadership job is the product of both inherited and acquired qualities. Therefore the leader has to be a good learner, so that he can acquire ideas and concepts while keenly observing the world around him and capitalize on the stronger points of the business entity while trying to minimize the effects of weaker points. During one of his many business trips to Asia with Blendax, he got to know about the booming market for energy- and adrenaline drinks, which were totally unknown in Europe and the Western part of the World. In 1983 he bought the license for such a drink and founded the business â€Å"Red Bull† together with his Thai partners Chaleo and Chalerm Yoovidhya in 1984. After some changes of the mixture and the development of the marketing concept, the product was launched in Austria in 1987. The Name â€Å"Red Bull† was directly translated from the former Thai name of the product â€Å"Krating Daeng†. ‘Often copied never equaled’ is

Godfather Death and Rappaccini's Daughter Essay Example | Topics and Well Written Essays - 750 words

Godfather Death and Rappaccini's Daughter - Essay Example According to him, Death was the best choice because it did not discriminate on any person. Similarly, in ‘Rappaccini's Daughter’, there Giovanni is fascinated about nature’s flowers and them that he gets wing of Beatrice â€Å"Rappaccini's Daughter†. Therefore, the two works above shows or portrays the elements that are found within nature and how they would be handled. â€Å"Godfather Death" makes death as its evidence while whereas â€Å"Rappaccini's Daughter† makes use of the beautiful flowers. The two evidences used are a representative of nature (Smith). This article gives an account of two men who are determined to change the wrong things that are within their society. They feel that some people are being mistreated and that this needs change. This is shown by their actions that serve to facilitate administration of fairness and elimination of mistreatments. Part two The selected works look at a natural aspect that is found within the two sett ings. In finding a godfather for his son, the father has three choices form which he must come up with one. This is in relation to the knowledge of father on the three aspects that are found within nature. Similarly, in â€Å"Rappaccini's Daughter† the flowers and the garden represent nature and the flowers that are found with it. Therefore, this is a reflection of nature and the views of two men about nature aspects. Giovanni marvels at the garden and all its vegetation and as he goes on further into the garden, he notices that doctor Rappaccini is focusing on some flowers. He finds out that Beatrice is watching over the flowers, and he decides to change this aspect. According to him, Beatrice had been blessed with beauty and needed to be treated with care (Smith). Giovanni compared Beatrice with a flower that needed care in regard to treatment. For instance, she needed glove and a mask when being handled. Contrary, to this, her father made her watch over the flowers that he adored so much within the garden. He goes to her and leads her to the house. On the other hand, the father of the son had three aspects that qualified to be candidates for the position of a godfather for the son. The father goes on to look at all the three aspects in details by looking at their negative sides. On the aspect of God, the father says that God cannot be chosen as a Godfather because he brought poverty to the world. God created poverty for the world, and as a result, many people are suffering. The other aspect that was looked at was the acts of the devil on earth. Likewise, the devil did not qualify because of the evil things and actions that were associated with him. Finally, the father settles for death because it did not discriminate people in its actions. Death would befall the poor and even the rich without considering their status in the society. The son follows all that death required him to do until when he felt that something was not going right, and because of that, he decided to go against those requirements of Godfather Death. This is in relation to the sickness that he saw within people. According to him, this was unacceptable, and that is the reason that made him disobey orders given out by death. The paragraphs above gives an account of two men who go against forces of nature because they feel that their actions are unfair to people. In the case of Beatrice, Rappaccini's Daughter, it was not right to keep her outside to watch over flowers as her father made h